The Kennel Club Charitable Trust

Calling All Dog Owners To Help Celebrate World Smile Day

The Kennel Club Charitable Trust invites dog owners to take part in World Smile Day on Friday 3rd October, by sharing your dog smile selfie and donating to the Kennel Club Charitable Trust through its new text donation number, giving dogs in need a reason to smile.

World Smile Day is celebrated on the first Friday in October every year and the message is to devote one day each year to smiles and kind acts throughout the world.

To celebrate, the Kennel Club is encouraging people to take so-called ‘dog beard selfies’, which involve creating a photographic illusion of a half person, half dog through positioning your four legged friend’s smiling face in front of your own, and sharing them through the Kennel Club’s Facebook (, Twitter (@KCLovesDogs) and Instagram (@kclovesdogs) pages alongside the following hashtags #dogsmileselfie #worldsmileday and #kennelclub.

The Kennel Club Charitable Trust funds a wide variety of work ranging from supporting research into canine diseases, dog welfare organisations and the promotion of support dogs, all of which give dogs a healthier, happier life. To donate to the Kennel Club Charitable Trust, text KCCT14 and the amount you wish to donate to 70070.

Happy posting!